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Liva outshines in mall space with unique innovation
June 2018
The study across malls showed positive consumer response with 71% consumers noticing the dropdown and 68% recalled seeing the innovative dropdown, out of which 54% appreciated the campaign.
Birla Cellulose at Intertextile Shanghai
November 2015
Shows fashion collections made from Birla Modal and other fibres. Birla Cellulose, a division of the $40 billion Aditya Birla Group and a world leader in speciality viscose staple fibres (VSF)
Birla Cellulose to participate at Intertextile Shanghai
October 2015
Birla Cellulose, a division of the $40 billion Aditya Birla Group and a world leader in speciality viscose staple fibres (VSF) has embarked on a journey of adding more collaboration’s in China. And to do so, is participating at Intertextile Shanghai Apparel Fabrics, which runs from October 13-15, 2015 in Shanghai at stall No. 5.32, E32.
LIVA to build on its consumer success
September 2015
Liva recently hosted the LIVA Partner Conclave 2015 at Radisson Blu, Jaipur. This year March marked yet another milestone for Birla Cellulose with launch of ´LIVA´. LIVA has tremendous potential to revolutionise the way we think about fashion in textiles.
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