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GHCL launches “REKOOP 2.0”
October 2019
During the New York Home Fashions Market Week, Fall 2019, GHCL launched REKOOP 2.0, an evolved and expanded expression, which comprises of a total of 12 innovative collections.
Micro-tech lends more comfort to TENCEL™ fibres
February 2019
At the Première Vision (Feb 12--14, 2019), Lenzing is presenting TENCEL™ branded lyocell and modal fibres with micro technology for enhanced comfort
Lenzing redefines TENCEL brand
April 2018
The Lenzing Group (Lenzing) redefined TENCEL, as its textile premium brand at the 2018 Fibers & Yarns in Mumbai. The redefining of the TENCEL brand is a key milestone of Lenzing’s new brand strategy to enhance product brand offerings, foster connection with customers and consumers, and drive consumer demand.
Lenzing’s way to measure softness in textiles
November 2016
Lenzing is presenting a new method for measuring softness in textiles, together with the German instrument manufacturer, Emtec Electronic. “We notice that softness is becoming increasingly important as a comfort factor in brands and with retailers. Lenzing Modal fibres are the softest fibres in our fibre portfolio. This is something you can feel,” commented Claudia Mommer, product manager for Lenzing Modal.
LIVA enters saree category with viscose & modal fabric
June 2016
Liva has associated with leading women’s brands in India and has penetrated more than 2,000 retail outlets across the country. With an objective to bring sarees back in vogue, LIVA is all set to launch its saree with LIVA fabrics, pan India. Innovative sarees that bring the best of fashion, comfort and convenience to the consumer.
Birla Cellulose at Intertextile Shanghai
November 2015
Shows fashion collections made from Birla Modal and other fibres. Birla Cellulose, a division of the $40 billion Aditya Birla Group and a world leader in speciality viscose staple fibres (VSF)
Birla Cellulose to participate at Intertextile Shanghai
October 2015
Birla Cellulose, a division of the $40 billion Aditya Birla Group and a world leader in speciality viscose staple fibres (VSF) has embarked on a journey of adding more collaboration’s in China. And to do so, is participating at Intertextile Shanghai Apparel Fabrics, which runs from October 13-15, 2015 in Shanghai at stall No. 5.32, E32.
Birla Cellulose leverages the "Liva" proposition at 61st National Garment Fair
August 2015
The fabrics displayed by Birla Cellulose at National Garment Fair had a high tinge of innovation in line with consumer trends forecasted by international design consultants.
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