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LIVA announces entry in saree category
After seeing the great success in the brands and women apparel categories like Stoles, Kurtis, and Leggings; LIVA from Aditya Birla Group, will now enter into the saree category.
Yarn Expo Autumn to focus on regenerated yarn
Yarn Expo Autumn 2019 will feature a wide array of different yarn and fibre materials, including regenerated and recycled yarn. Sustainably-produced regenerated cellulose fibres are on offer, along with plenty of recycled options that close the loop in the fashion industry.
LIVA promotes sustainability through Livaeco
Taking another step towards sustainability, LIVA, ingredient brand by Birla Cellulose launches a unique plantable garment tag (tag attached to each garment across retail stores of W).
Eliminating toxic chemicals, the ZDHC way
ZDHC may sound like Latin and Greek to some, but to eco-conscious industries and citizens, this acronym for The Zero Discharge of Hazardous Chemicals is a Foundation registered in Amsterdam, that puts all its efforts into a mission of eliminating,etc.
Liva outshines in mall space with unique innovation
The study across malls showed positive consumer response with 71% consumers noticing the dropdown and 68% recalled seeing the innovative dropdown, out of which 54% appreciated the campaign.