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The evolution of fashion retail in India
Organised retailing in India has undergone remarkable growth in last decade owing to favourable demographics, growing consumer aspirations and brand consciousness. Correspondingly, the fashion category has also undergone profound ransformation over the years in terms of type and positioning of brands, formats, products and emergence of new players. The depth and variety of fashion brands have taken a quantum leap in shopping malls across all the sub-categories including apparel, footwear bags and accessories.
Century-ABFRL to merge
Century Textiles and Industries is looking to demerge its textile business and likely to merge it with Aditya Birla Fashion & Retail (ABFRL) to bring the entire textile and fashion business of the Aditya Birla Group under one roof.
ATDC session for apparel makers, institutes
Apparel Training and Design Centre (ATDC), India’s largest quality vocational training provider for the apparel sector recently conducted an 'Interactive Session for Apparel Manufacturing Organisations, Entrepreneurs (Boutiques) & Apparel & Fashion Institutes at its Chandigarh centre.
Benetton’s new launch focuses on real emotions!
Far away from fashion stereotypes, real moments and real emotions are what life is all about! That is the message behind ‘Clothes for Humans’, the brand new United Colors of Benetton’s (UCB) product and marketing philosophy. Starting this summer, Clothes for Humans will be the unifying force behind three product lines, a global campaign, a brand new website and a series of in-store initiatives and materials, including the ‘magalog’, a hybrid between a magazine and a catalogue that will be distributed in Benetton stores worldwide.
Cotton dyeing sans water!
The NIFT-TEA Knitwear Fashion Institute is collaborating with Synthetic and Arts Silk Mills Research (SASMIRA) to develop a machine for dyeing cotton fabrics without the use of water. The proposed machine will be similar to the one developed by SASMIRA for dyeing polyester fabrics, which uses liquefied carbon dioxide instead of water. The two organisations recently signed an MoU to pursue technological innovations as a part of the collaborative projects, undertake research activities and information exchange on new technologies, media reports said.
Made in Britain wave sweeps
The number of UK companies manufacturing textiles and apparel rose sharply last year, according to a new report of the UK Fashion and Textiles Association (UKFT). confirming the growing momentum of ‘Made in Britain’ movement. The number of firms producing textiles and apparel rose to 7,880, a 7.6 per cent increase from previous year. The biggest increase came from a rise in the number of apparel manufacturers, up 10.7 per cent to 3,830 companies, while the number of textile firms had increased by 4.9 per cent year on year to touch 4,030.
Sustainability to play key role in apparel
A recent study by Boston Consulting Group reveals 50 per cent of Millennials believe brands ‘say something about who I am, my values, and where I fit in,’ while a recent Nielsen study found that three out of four Millennials - a coveted audience for any apparel company - are willing to pay extra for sustainable product offerings. Fashion brands that ignore the clear preference of Millennials for sustainable products and the business opportunity this presents do so at their peril.
Prospects of bamboo fibre in textile
Prospects of bamboo application in textiles cover a wide area and it has tremendous scope for the textile and apparel segments, opine P Senthilkumar, AN Sai Krishnan and C Prabakaran.
Application of textiles covers the entire spectrum of day to day clothing to the functional textiles. Application of new fibres in textiles will be prerequisite for the manufactures to diversify the product. Cellulose are produced from a renewable resource that is pulp from the trees which can be cultivated on the land. Cellulose offers wider variety like comfort, water absorbency.