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Experimental & bold, XYXX revolution
Breaking through the clutter of mundane innerwear lining the shelves of both offline and online stores, XYXX, a comfortable, elegant, yet quirky brand of innerwear, just released its new collection - BEND(IN) - on the digital shelves of big e-commerce sites like Amazon.in, Myntra, Jabong, and many more.
Dollar Ind JV with Pepe Jeans Europe
Dollar Industries Limited has announced a Joint Venture with a leading international fashion brand Pepe Jeans Europe BV with a 50 – 50 stake of both the JV partners.
Radhika Goenka to enter lingerie biz
Radhika Goenka, daughter of BK Goenka and heiress to the Welspun Group, is set to start her own line of women’s innerwear – Lingerie Shop. This will also feature the launch of fully functional lingerie vending machines with its all-black collection, Be Mine, on display.
Lux to step into lingerie biz
Lux Industries is planning to enter the woman’s lingerie category to drive better margins in the hosiery segment. The company will be extending its woman’s legging brand Lyra into lingerie and pitting itself against domestic players like Lovable in the mid-market segment.
Rupa & Fruit of the Loom sign pact
Oban Fashions Private Limited, a wholly-owned subsidiary of Rupa and Company Limited, has entered into a license agreement with Fruit of the Loom, INC, headquartered in Kentucky, a wholly-owned subsidiary of Berkshire Hathaway.
From innerwear to garments, a big leap
“T T Brand is a brand for the masses. You won’t find this brand in the niche markets of India,” replied Sanjay K Jain, Managing Director of New Delhi-based T T Limited, when asked by one of his close friends as to why we do not see the “T T Brand” in regular malls of India.
ITTA and Indian Navy to organise 1st seminar-cum-exhibition
Indian defence sector is one of the largest consumers of technical textile products in the country, who in addition to a range of conventional technical textile products are consuming specialised functional textiles many of which are imported.