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LIVA outshines in mall space with unique innovation
May 2018
Liva, the new age fabric brand from the Aditya Birla Group, is back with its unique campaign, a life size mannequin of the brand ambassador Kangana Ranaut dropped down across malls in Delhi, Mumbai, Bangalore, Hyderabad, Kolkata and Pune.
Eco Fibres on the Rise
May 2018
Sustainability is no longer a choice, but a necessity. The textile industry feels that the movement towards sustainability should start from the source itself – fibres. The global eco fibre market size was estimated at 9,570 kilo tonne in 2016.
Liva salutes designer fraternity at AIFW
March 2018
LIVA, the new age fabric from the Aditya Birla Group, joins forces with the apex body of Indian fashion industry, the Fashion Design Council of India (FDCI), as the Gold Sponsor for Amazon India Fashion Week (AIFW), Autumn Winter (AW) 2018.
Liva at Amazon India Fashion Week
March 2018
LIVA the new age fabric from the Aditya Birla Group joined forces with the apex body of Indian fashion industry, the Fashion Design Council of India (FDCI), as the Gold Sponsor for Amazon India Fashion Week (AIFW), Autumn Winter (AW) 2018.
Birla Cellulose is No.1 for sustainable forestry management
February 2018
Canopy’s Hot Button Issue ranks the world’s top viscose producers on their progress on eliminating endangered forests from their supply. Birla Cellulose of the Aditya Birla Group has been ranked No.1 globally by the NGO Canopy, in its Hot Button Report for it work on the conservation of ancient and endangered forests. Birla Cellulose has a ‘light green shirt’ ranking in the updated and expanded edition of the Hot Button Report released recently, which ranks 11 viscose rayon producers that represent 70 per cent of global viscose production.
Shree's unmatched growth of garments made with Liva
February 2018
Shree – The Indian Avatar has observed almost 1,500 per cent growth in demand for its garments made from Liva fabrics. Owing to the rise in demand of Liva, the new age fluid fabric from the Aditya Birla Group, Shree now boasts a production of 2,50,000 garments per month made from Liva from just 15,000 garments per month.
LIVA’s ‘feel’ & ‘flow’ attract most women
January 2018
Liva, the new age fabric brand from the Aditya Birla Group, launched a one-of-its-kind initiative for spreading awareness.
FDI in textile need of the hour
January 2018
In 2018, China will shy away from conventional textiles to concentrate more on branded apparel. This will create a huge demand-supply gap, says Avinash Mayekar. Yes, 2018 would be the year for textiles and apparels! Let’s change ourselves in this New Year, by becoming positive in our attitude. Let us begin this year with hope. Hope that this year will be the year for the growth of Indian textile industry, hope for positive investments, and hope that the year will turn out to be the watershed year for Indian textile industry. After all, “hopes” alone have the capacity of driving crazy dreams and making them achievable.
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