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Birla Cellulose is No.1 for sustainable forestry management
Canopy’s Hot Button Issue ranks the world’s top viscose producers on their progress on eliminating endangered forests from their supply.
Birla Cellulose of the Aditya Birla Group has been ranked No.1 globally by the NGO Canopy, in its Hot Button Report for it work on the conservation of ancient and endangered forests. Birla Cellulose has a ‘light green shirt’ ranking in the updated and expanded edition of the Hot Button Report released recently, which ranks 11 viscose rayon producers that represent 70 per cent of global viscose production.
Shree's unmatched growth of garments made with Liva
Shree – The Indian Avatar has observed almost 1,500 per cent growth in demand for its garments made from Liva fabrics. Owing to the rise in demand of Liva, the new age fluid fabric from the Aditya Birla Group, Shree now boasts a production of 2,50,000 garments per month made from Liva from just 15,000 garments per month.
FDI in textile need of the hour
In 2018, China will shy away from conventional textiles to concentrate more on branded apparel. This will create a huge demand-supply gap, says Avinash Mayekar.
Yes, 2018 would be the year for textiles and apparels! Let’s change ourselves in this New Year, by becoming positive in our attitude. Let us begin this year with hope. Hope that this year will be the year for the growth of Indian textile industry, hope for positive investments, and hope that the year will turn out to be the watershed year for Indian textile industry. After all, “hopes” alone have the capacity of driving crazy dreams and making them achievable.
Introducing Liva Fashion Advisors
Liva, the new age fabric brand from the Aditya Birla Group, has come out with one-of-its-kind approach for spreading awareness about the fabric and its attributes.
Designer’s AW collection with LIVA Creme
Priyadarshini Rao, leading Indian Fashion Designer has launched this season’s exclusive autumn winter collection in collaboration with LIVA Crème, a cellulose fibre by Birla Cellulose which is 100 per cent natural and 100 per cent man-made.
VSF growing at 27% in last 2 years: M Samuel
Aditya Birla Group’s fibre division, Birla Cellulose has always been at the forefront of revolution in viscose staple fibres and achieved global reputation since many years ago.
Modal: A perfect fit for sportswear
Clothing is an integral part of human life. Clothing protects from cold or heat to maintain body thermal comfort throughout the full range of human activities. Comfort may be defined as a pleasant state of psychological, physiological and physical harmony between a human being and the environment.