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Full potential of innerwear still untapped
The men’s inner wear is currently worth Rs 9477 crore as per 2017 estimates, and is expected to grow at a CAGR of 7 per cent in the next decade to reach Rs 17454 crore by 2027
Raymond to reposition four major brands
Textile and apparel maker Raymond is repositioning its menswear brands even as it enhances product portfolios. Apart from ceremonial and ethnic wear, a range of accessories and footwear offerings will be added across the four brands—Raymond brand of ready-to-wear apparels, Park Avenue, ColorPlus and Parx—over a period of time.
Dope-dyed fibres: An eco-friendly solution
By adopting the dope dyeing process, less chemicals and energy are needed as the process is short and less waste water is generated, infer Ajay Sardana and Amit Dayal.
ColorPlus bags Award for The Most Admired Mens Apparel Store
ColorPlus, a premium menswear brand that offers a wide range of smart casual clothing focusing on product innovation, quality and unique use of colours has been awarded as the most admired mens apparel store at Viviana Mall, Thane. The award was a part of the 1st Retail Excellence Awards given by Vivian Mall, Thane.
The Woolmark & Raymond launch cool wool
In a continuous effort to promote wool as a trans-seasonal fibre in India, The Woolmark Company and Raymond have entered into a partnership to launch a complete new Cool Wool collection for Indian customers.
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