Some years back, I was among a few, who watched in rapt attention, a lecture by a German industrialist. He said passionately how he implemented eco-friendly methods in production despite resistance from the Board, when he saw polluted air billowing out of his factory's chimney, because he thought he was “poisoning the air his grandchildren would be breathing”. Day by day, more and more ecological issues are jostling for attention in forums and seminars on textile production because today's customer is increasingly becoming health-conscious. More informed buyers are looking for symbols of eco-friendliness or at least for information on the contents of the materials used in garment production, for these lay closer to the skin, affecting the body. Besides, comfort and ease of maintenance are emerging matters of importance. One of the areas of concern in textile chain is the processing, which is replete with hazardous chemicals and industrial wastes, posing problems not only to the end-products in the process but also to workers and lives around the locality. This has brought into play issues like social responsibility and environmental sustainability as far as business structures are concerned. Today, transparency is at the top of the demands of business ethics. “As pollution and toxic chemicals are easier to track back to their sources, we will know which companies created them, shipped them, used them and disposed of them,” says a Yale University Research Fellow's statement. Apart from corporate social responsibility, other themes include resources (water, energy) conservation, and waste reduction. In addition, one must not forget that ultimately, when the industry follows this ecological pattern in production, it is benefited by way of product differentiation. This is where the seed for future lies. Buyers from developed countries have already shown that price is not the deciding factor, but the eco-friendliness is. Other nations should not fall far behind chasing this model, because without improved resource productivity, eco-efficiency, cost effectiveness, customer satisfaction and brand reputation, no textile product will survive in this century. 'Going Green' is not only just a movement, but the very essence for survival, for the industry.